Branded video, manufactured weekly

Your brand ships video every week. You approve it over coffee.

Paste your store URL once. Framewright reads your exact theme colors, your logo, your product catalog — and writes, designs, and renders a week of ready-to-post vertical videos. Real products. Real prices. Your palette, never a template's.

8-minute setup · your first video is free · a credit is a rendered video

rendering
ready · 15.4s
8 min from store URL to a generated week
12 combinations of layout and composition seeded per video — no two posts land the same
AI narration with word-synced captions on every video

How it works

One URL in. A content calendar out.

Framewright is not a clip editor and not a template library. It's a manufacturing line for your brand's short-form presence — with you as the editor-in-chief.

STEP 01

Paste your store URL

The wizard reads your live theme's CSS — exact hex values, not screenshots — plus your logo and full product catalog with names, prices, and photos.

squishysquad.co

STEP 02

Approve your drafts

Every week a calendar of scripts appears in your brand's voice — hooks, captions, sound suggestions. Regenerate any of them free until they're right. Approval is the only human step.

STEP 03

Render and send

Approved scripts become 1080×1920 videos with your palette, your products, and studio-grade AI narration and word-synced captions. Download them, or hit Send to TikTok and the video lands in your TikTok inbox as a draft — you write the caption and publish from inside TikTok. Instagram is next.soon

The output

Two real videos. Nothing rebuilt for this page.

Generated from one supplement brand's own site — its colours, its catalogue, its niche. Each one cuts between photographs written to the brand's sub-niche rather than holding a single stock still. Sound on if you want to hear the narration.

"Your calcium supplement could be missing this 1 thing."Kinetic
"Most calcium supplements quietly backfire."Kinetic

Same brand, same week, different hooks. Every render reserves its lower third for the platform's own caption and buttons — that space is drawn in here so you can see what lands in the feed.

Why brands switch

Clip tools edit footage. Template tools ignore your brand. Framewright manufactures from your brand itself.

Brand-exact, not brand-ish. Colors come from your theme's code, products from your live catalog, prices on screen to the cent.
Zero footage required. No filming, no stock library that looks like everyone else's stock library.
Narrated, not robotic. Studio-grade voice with word-synced captions on product and education posts; trending-sound suggestions where sounds win.
Honest pricing. A credit is a rendered video. Rewriting a script costs nothing — the meter only runs on a finished MP4.
Autopilot with an editor's seat. The calendar fills itself weekly; nothing renders without your approval.
Deterministic by design. The same approved script always renders the same video — no surprise re-rolls, no silent drift.

Pricing

Cheaper than one hour of an editor.

One rule: a credit equals one rendered video. Generating your weekly calendar and regenerating scripts until they're right are free on paid plans — the meter only runs when a real MP4 comes out the other end.

Free

Your first videos cost nothing

Paste your store URL, generate a week of scripts, approve two and render them. Three credits: one writes the week, two become finished videos. No card. If your brand isn't on screen at the end of it, you've lost eight minutes and nothing else.

Render one free

Starter

$29/mo

For one brand finding its rhythm

  • 8 rendered videos per month
  • 1 brand, full brand kit
  • Weekly calendar, generated for you
  • Both layouts + composition rotation
  • AI narration & captions included
Start with Starter
Most chosen

Growth

$79/mo

For three brands on a steady cadence

  • 20 rendered videos per month
  • 3 brands
  • Priority render queue
  • Free script regeneration
  • Angle control on regenerationsoon
Start with Growth

Agency

$199/mo

For teams running many brands

  • 50 rendered videos per month
  • 10 brands, client workspaces
  • Unlimited script regeneration
  • Per-brand TikTok accounts
  • White-label exportssoon
Start with Agency

Questions

Asked before you ask.

Does Framewright post to my TikTok for me?

No, and that's deliberate. Connect your TikTok account once and Send to TikTok pushes any finished video straight into your TikTok inbox as a draft, through TikTok's official Content Posting API — no bots, no browser automation, no password ever shared. You write the caption, choose who sees it, and publish from inside TikTok. That last step has to be yours: TikTok requires the creator to set privacy and consent per upload, and the penalty for tools that skip it — deleted posts, disabled accounts — lands on your account, not ours. Disconnect any time in Settings. Instagram is next.

Will the videos actually look like my brand?

Yes. Setup reads your colors from your live website's own stylesheets — exact hex values — and your products straight from your catalog with names, prices, and photos. Every frame renders in that palette. If extraction gets a shade wrong, one tap corrects it before anything renders.

Where do the scripts come from?

A writer briefed on your niche, your voice, your audience, and the phrases you've banned — writing fresh against your live product catalog every week. Nothing is recycled from templates. Live trend research feeding the brief is in development.

What if I don't like a script?

Regenerate or remove any single post, free. Only approved posts render, so credits are never spent on drafts you rejected. Steering a regeneration toward a specific angle is coming next.

Do I need any technical setup or API accounts?

None. Paste your website, pick your niche, describe your voice — that's the whole setup. Agencies who want usage billed to their own accounts will be able to connect their own keys in Settings; that option is in development.

Eight minutes from now

Your first week of videos is one URL away.