What the tools in this category actually do, and what you still have to do yourself.
The short version: paste your store URL, get a week of scripts, approve the ones you want, and finished vertical videos come out. The catalogue import is what separates this from a generic video editor — names, prices and photos come straight from the store.
Framewright reads a Shopify store's public product feed and its live theme stylesheet, so the colours are your exact hex values rather than an approximation. It writes a week of scripts in your brand's voice, and renders approved ones to 1080×1920 with narration and word-synced captions.
What it does not do: post for you. Finished videos go to your TikTok inbox as drafts through TikTok's official Content Posting API. You add the sound, write the caption and publish — because TikTok requires the account holder to set privacy and consent on every upload.
| What | How it works |
|---|---|
| Catalogue import | Public product feed — names, prices, photos |
| Brand colours | Read from the live theme stylesheet, exact hex |
| Scripts | A week at a time, in your brand voice, free to regenerate |
| Output | 1080×1920, AI narration, word-synced captions |
| Composition | Lower third left clear for the platform's own caption bar |
| Publishing | Draft to your TikTok inbox; you publish |
Competitor details on this page were taken from publicly available pricing and product pages as of September 2026. Products change; check the current page before deciding. Framewright's own figures reflect the plans listed at framewright.co.
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