What one product turns into
Pick a product from your store. Framewright reads its photos, title, price and description, and takes your brand colors from your site's stylesheet. It writes a short script with an opening line, a voiceover and a caption. You approve the scripts you like, and each approved script renders as a vertical video with:
- your product photos in motion, with the price on screen;
- an AI voiceover reading the script, and captions synced word by word;
- your brand colors, so the ad looks like your store rather than a template;
- a 1080×1920 MP4 you can upload to Meta Ads Manager or TikTok Ads Manager, or send to TikTok as a draft.
There is no filming and no AI actor. The product is the subject of every frame.
Why three hooks per product
The first seconds decide whether anyone watches the rest, and you rarely know in advance which angle will work. So for ads, write several openings for the same product and let the ad platform find the winner. In an Ad Sprint we write three per product. A typical set:
| Hook type | Example opening line | What it tests |
|---|---|---|
| Problem | "Still waking up hot at 3 a.m.?" | Whether the pain point pulls people in |
| Price or offer | "A full linen set for $129." | Whether price is the reason to buy |
| Detail | "Stonewashed twice, so it's soft from night one." | Whether a product detail earns the click |
The reason to test this way is in the data. Motion analyzed $1.29 billion of Meta ad spend across 6,015 advertiser accounts between September 2025 and January 2026. About 5% of creatives became winners, defined as spending at least 10 times the account's median, and those winners took 55% of all spend[1]. Meta's ad delivery system, Andromeda, chooses from the ads you give it for each person, and Meta has described advertisers uploading "more and more creatives to support a diversification strategy"[9]. More distinct ads means more chances to find the one that carries the account. Our guide to creative fatigue covers how often to replace them.
Your options for product video ads
| Option | Typical cost | Who's on screen | Good for | Watch out for |
|---|---|---|---|---|
| Meta image-to-video | Part of Meta's ad tools | Your product photos, with motion, music and text | Quick motion from photos you already have | Made for Meta's placements. Catalog-wide product video was still in beta for eligible advertisers in October 2026[4] |
| UGC creator | About $154 paid on average, plus usage rights[2] | A real person | Testimonials, demos, social proof | Shipping product, briefing, rights fees. See what UGC ads cost |
| Avatar tools (Creatify, Arcads) | Creatify from $39 a month for about 20 fifteen-second videos[5][6]; Arcads about $11 a video, per reviewers[7] | An AI-generated person | Testing many talking-head scripts | Synthetic presenters and the disclosure rules around them. See AI video without avatars |
| Do it yourself (Canva, CapCut) | About $12 a month for Canva Pro[8], plus your time | Whatever you film or design | Full control over one-off ads | Every new hook is another round of editing |
| Framewright app | $29, $79 or $199 a month for 8, 20 or 50 videos (under $4 each) | Your product, price and colors, with an AI voice | A steady supply of product-led ads | No human face |
| Framewright Ad Sprint | $300 for 30 videos; agencies from $500 | Same as the app | Fresh creative without doing the work | A one-off batch, delivered in five business days |
When Framewright is the wrong tool
- Your best ads are people talking to camera. If testimonials or founder videos win in your account, pay creators. A product video won't replace a real face.
- You only need motion on a few photos for Meta. Try Meta's own image-to-video first[3].
- You sell one product with one message. Fewer products and fewer angles mean less to test, and a handful of well-made ads may be enough.
Framewright fits best when you have 10 or more products, you already spend on Meta or TikTok ads, and the limit is how many new ads you can make, not how much you can spend.
The Ad Sprint
For brands and agencies already running ads, we make the videos for you. Send us 10 products. Within five business days you get 30 videos: three opening hooks per product, in vertical and square formats, made from your real photos, prices and colors. Two to three weeks later we review the results with you, using the numbers from your own ad account.