What each zone covers
- Top 14%: the profile picture, the account name and the "Sponsored" label[1].
- Bottom 35%: the caption, the call-to-action button and the audio label. How much it covers depends on caption length and the device, so treat the full 35% as off limits[1][3].
- Sides, 6% each: the edges can be cropped or covered. On taller phones, Meta may zoom in slightly, so keep the most important things near the middle[1].
On a 1080×1920 video, that leaves a clear area about 950 pixels wide and 980 pixels tall in the middle of the screen. Since March 2026 the same safe zone applies to Reels and Stories on both Instagram and Facebook, so one vertical file can serve all four placements[1].
Using it for TikTok
TikTok's safe zone isn't one fixed shape. TikTok says it depends on the video's dimensions, your ad caption's length and any extra formats you add, and it publishes safe-zone files to check against[2]. The dashed box here is a useful first check, but confirm against TikTok's files before you launch.
Four fixes for the most common problems
- Price or offer hidden by the caption. Move it up to just above the middle of the frame.
- Logo in a corner. Corners sit in the shaded areas. Put the logo inside the dashed box, or rely on the profile name above it.
- Square or 4:5 video. Make a 9:16 version. A cropped square loses its edges, and a letterboxed one wastes most of the screen.
- Captions burned in at the bottom. Raise them into the clear area, about two thirds of the way down the dashed box.
For specs, length and a 20-second structure for product ads, see our guide to Instagram Reels ads for Shopify products.
Ads that fit from the start
Framewright makes 1080×1920 product video ads from your Shopify catalog, with your photos, price and brand colors, an AI voiceover and captions timed to each word. The example in the checker is one of ours. If you'd rather hand it off, the Ad Sprint delivers 30 ad videos, three hooks for each of 10 products, in five business days for $300.